“Half the money I spend on advertising is wasted; The problem is, I don’t know which half.” – John Wanamaker
Although this iconic statement was made almost a century ago, it still resonates with companies today. Add in the complexities of digital and social media marketing, and a cut-throat market place and one has a multi-faceted minefield to navigate. How does one stay on top of their creative game, while managing return on investment?
THE BOTTOM LINE
The bottom line is that the strength of any advertising strategy is found in the ‘bottom line’ and in 27 years of experience. The Advertising Production Cost Consultants are industry leaders in ensuring companies key levers are effectively invested and managed.
Budget from Creation to Allocation across different media
Insurance Quotation Comparisons
Contracts negotiation and implementation
Supplier Analysis such as Rate Card Assessments
Defining Benchmark Production Costs and Market Related Pricing
Agency Supervision
By cutting through the clutter, APCC ensures peace of mind for the Marketing Department to concentrate on what they do best.
Crafting creative campaigns that deliver
Successful marketing today is where Science and Art intersect
Through partnership with our clients, we tailor-make solutions that offer intelligent, cost-effective and measurable tactics. Combine this with our out-of-the-box thinking and in-depth understanding of the advertising arena, and you have a unique process that maximises any marketing venture.
WHAT SETS US APART
From A to Z – We are with you through the entire Process (from yearly budget to ROI analysis).
Ring Fencing – We leverage synergies and budgets across all mediums, and allow parties to effectively plan long term.
4 x Contact – From production briefing to delivery of final commercial.
Reconciliations – Our happy team are on hand to asses identified reconciliation of work undertaken throughout the year.
We visit each department for an introduction of our services and conduct workshops to lift levels and knowledge of marketing.
STILL UNSURE OF THE BENEFIT WE BOAST?
Average savings achieved are TEN TIMES the value of retainers paid. Our clients receive required output against upfront agreed estimates.
In short, we are uncompromised in our delivery by becoming an entrenched business partner as well as a critical part of your processes and governance, and endeavour to always keep your best advertising objectives at heart by designing and implementing measurable strategies THAT WORK.
We look forward to hearing from you.
SAY HELLO
Through partnership with our clients, we tailor-make solutions that offer intelligent, cost-effective and measurable tactics. Combine this with our out-of-the-box thinking and in-depth understanding of the advertising arena, and you have a unique process that maximises any marketing venture.