WELCOME TO

ABOUT USVIEW OUR SERVICES

Founded in 1991 in Johannesburg, APCC is South Africa’s leading integrated media cost consultancy. With over 3-decades of experience, we manage extensive client portfolios across Africa, Europe, and the USA.

As a B-BBEE Level 2, 100% woman-owned company led by Michelle and Harry Timmermann, we specialise in optimising marketing and advertising costs. Our team ensures fair pricing, minimises production costs, and supports clients and agencies in negotiating and streamlining advertising efficiencies.

WHY USE APCC?

APCC has a tried-and-tested cost evaluation process, that has delivered results for over three decades. This process ensures that fair, market-related costs are being charged to a client, by a service provider. This process is broken down into a four-step method:

 

Planning Phase
APCC supports clients in aligning scopes of work with resources, budgets, deliverables, etc.
On briefing of agency
Once the brief is compiled, it is shared with APCC to inform consultants of scopes and deliverables.
Presentation of Formal Proposal
Once cost estimate is approved, APCC will assess and ensure all costs are aligned to benchmarks.
Project Closure
Supporting closure of projects, from recommendations on optimising efficiencies, to reviewing recons, etc.

Read more about the extensive cost consulting services that APCC offers

“Marketing is not a task, it is an ongoing process that requires constant attenton and adaptation.” – Jay Baer

WHAT MAKES APCC DIFFERENT?

 

Dedicated team of seasoned experts.

Engages across all advertising and production touchpoints across company departments.

Relationships with clients, agencies and third-party suppliers’ positions APCC to negotiate on client’s behalf.

Stringent corporate governance policy to ensure compliance.

Ring-fencing: APCC leverages synergies and budgets across all mediums and allow parties to effectively plan long term.

STILL UNSURE OF THE BENEFIT WE BOAST?

We are uncompromised in our delivery by becoming an entrenched business partner as well as a critical part of your processes and governance, and endeavour to always keep your best advertising objectives at heart by designing and implementing measurable strategies THAT WORK.

We look forward to hearing from you.

SAY HELLO

Through partnership with our clients, we tailor-make solutions that offer intelligent, cost-effective and measurable tactics. Combine this with our out-of-the-box thinking and in-depth understanding of the advertising arena, and you have a unique process that maximises any marketing venture.

Fourways Manor, The Marketing Arm Building, Corner Roos and Macbeth Streets, Fourways
michelle@apcc.co.za
+27 11 807 2105